Niche SEO refers to the process of optimizing your website specifically for a targeted segment or industry, focusing on highly specialized keywords relevant to that niche. Unlike broad SEO strategies, niche SEO hones in on a more defined audience, tailoring content and SEO techniques to appeal to that specific group. For example, instead of targeting general terms like “marketing services,” a niche-driven SEO strategy might focus on more specific phrases such as “SEO for real estate agents” or “local SEO for dentists.” By focusing on niche keywords, businesses can face less competition, rank higher in search engine results pages (SERPs), and attract more qualified leads who want to buy your offer!