Google doesn’t directly offer free SEO services, but it does provide a few helpful tools for improving your website’s performance in search engine results. Tools like Google Search Console and Google Analytics are invaluable for tracking your site’s traffic, performance, and issues like broken links or mobile usability. However, these tools alone won’t cover the entire scope of what’s needed for a fully optimized SEO strategy.
In the past, Google had PageRank, a public metric that showed the authority and ranking potential of web pages. Over time, this feature was hidden from the public, making it much harder for website owners to gauge their SEO score directly from Google. Today, many third-party services try to emulate PageRank by providing metrics like domain authority and trust score, but they don’t offer the same insights Google once did. These tools often come with a cost and require a deep understanding to use effectively.
While you can access some free Google tools, handling SEO properly still requires time, expertise, and often the use of paid SEO tools or services to stay competitive.
