Niche keywords are highly specific search terms that focus on a narrow segment of a market or industry. Unlike broader keywords that attract a wide audience, niche keywords are tailored to a more defined target group. For example, instead of using a broad term like “marketing services,” a niche keyword would be “SEO for fitness trainers” or “luxury real estate marketing.” These keywords typically have lower search volumes but less competition, making it easier to rank in search engine results pages (SERPs) and attract more qualified, relevant traffic.
Niche keywords are ideal for businesses that want to focus on specialized services or products, as they help connect with a highly targeted audience looking for exactly what you offer. By optimizing your content for niche keywords, you can increase your visibility within your specific market and improve your chances of attracting customers who are more likely to convert.
