Finding your SEO niche involves identifying a specific market or audience where your business can stand out. Start by considering your industry expertise, products, or services that cater to a particular group of people. Ask yourself what unique value you can offer compared to your competitors. Next, conduct keyword research to uncover specific search terms related to that niche. Tools like Google Keyword Planner or SEMrush can help you discover niche-specific keywords with lower competition but high intent.