Search engine marketing management refers to the process of overseeing and optimizing paid advertising campaigns on search engines like Google and Bing. This includes everything from keyword research, ad creation, and bidding strategy to tracking performance and making adjustments to improve return on investment (ROI). A managed SEM service involves a dedicated team or professional taking care of your entire SEM strategy, ensuring your ads reach the right audience at the right time. This type of management also covers continuous campaign monitoring, split testing, and adjusting ad budgets to maximize results. With effective SEM management, businesses can drive targeted traffic and increase conversions, while focusing on other important aspects of their business.