The cost of SEM services can vary widely depending on several factors, including your industry, competition, and the scope of your strategy. Most SEM campaigns are based on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. For highly competitive markets, like law or real estate , the cost per click can be significantly higher compared to less competitive industries. Additionally, factors like your ad budget, the keywords you target, and the platform you use, such as Google Ads or Bing Ads, will impact overall costs. While some businesses may spend a few hundred dollars per month, others may invest thousands to compete in high-demand markets. It’s important to work with a strategy that fits your budget while still delivering measurable results.