You can check your website’s SEO score for free using some online tools, but it’s important to understand that many of these platforms, like Moz, SEMrush, and Ahrefs, only offer very limited features for free. While they provide a quick glimpse of your site’s performance, the most valuable insights—like in-depth keyword research, backlink analysis, and detailed technical SEO audits—are often locked behind paid plans, which can be quite expensive.

Hiring an SEO specialist who has access to these premium tools and the expertise to use them effectively is often the best solution. A professional SEO can leverage the full range of advanced features and interpret the data to create a strategy tailored to your business needs. This ensures your site is fully optimized for search engine rankings, without missing any critical aspects that free tools often overlook.